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items for 10.04.2007

October 4, 2007
  • The Effects of Too Much Choice – Daring Fireball
    They created two displays of gourmet jams. One display had 24 jars. The other had 6. Each display invited people to try the jams and offered them a discount coupon to buy the jam. They alternated these displays in a grocery store and tracked how many people passed the displays, how many people stopped and ampled the jams, and how many subsequently used the offered coupon to buy the jam.

    The results were surprising…

  • Want New Music? You Name the Price. Really. – O’Reilly Radar
    In the just-sent-to-the-printer October issue of Release 2.0, we examine some examples of what’s happening on the Web’s edge. One of those examples is the music business and the various attempts to resurrect it. As spelled out in Daniel J….
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